Next Generation Lead Capture & Retargeting Technology

For lead capture, and then retargeting those leads while on your website, optinopoli is a game changer. Steve Shaw,

Imagine if you could convert more visitors to leads, while retargeting previously captured leads on your website to move them towards the sale? That’s exactly what optinopoli™’s unique lead capture and retargeting technology gives you.

Even better, optinopoli™ is free to use for as long as you want, no card required—for access to premium features including retargeting, upgrade in seconds directly from the optinopoli™ dashboard.

High Conversions

Design high-performance campaigns with multiple creatives in minutes. Use Lightboxes, Smartbars, Welcome Mats and on-site Widgets. Run fully responsive campaigns across multiple devices.
Show me example creatives

Lead Retargeting

Retarget previously captured leads with our Smart Campaign technology—move leads towards the sale with retargeted campaigns that deliver engaging, personalized website experiences.
Show me how this works

Easy to Use

Avoid those awkward embed codes! Install once, then set up and run each campaign directly from our intuitive, easy-to-use dashboard. You'll be up and running in no time.
Show me powerful features I can use

Ready to get started?

Get started running high-conversion lead capture campaigns on your website in less than 5 minutes—completely free of charge. There's no obligation, and no need to enter card details. Simply enter your email now to get started...

Achieve Higher Lead and Sales Conversions ... With Full Control

Packed with Powerful Easy-to-Use Features that Drive Up Conversions and Attract More Leads and Sales

Our unique, next generation lead capture and retargeting technology increases your lead conversions while simultaneously growing your sales through retargeted campaigns that deliver engaging, personalized website experiences—and all in the quickest, easiest, most efficient way possible.

Businesses that create personalized experiences for customers are seeing revenues increase two to three times faster than those that don't. Boston Consulting Group


AB Testing


Easy Design


Campaign Builder

Powerful Effects


And much more ... including advanced visitor targeting options, integrated lead magnet management, and lead capture from other sites across the web including social. Start free now to find out more.

I've found using optinopoli easy—and that's from someone who's not technical and gives up on many processes when they're too difficult. Thank you! Dr Jo Righetti,

Retarget Leads with Our Unique Smart Campaign Technology

Run Retargeting Campaigns for Previously Captured Leads ... That's Just Smart Marketing

Once a visitor's opted into your list, wouldn't it make sense to run follow-up campaigns that build your relationship and move them towards the sale? That's exactly what our unique Smart Campaign technology delivers—retarget leads, previously captured on your website, with new campaigns that increase engagement, build trust and grow sales.

How do Smart Campaigns work? Once a visitor's joined your list, they see other campaigns that move them through your sales funnel ... or towards any objective you choose. It's smart and engaging marketing, personalized for your visitor's relationship with you.

Marketers who deliver web experiences personalized for the visitor are achieving double digit returns in response and overall performance. Forbes


Run campaign(s) on your website to attract leads onto your list. Regularly communicate with them*, driving them back to your website.
* We integrate with multiple email service providers.


Retarget leads with Smart Campaigns that engage with them, move them through the sales process and deliver more sales.


Smart Campaigns help your business grow—research shows offering personalized, engaging experiences can increase sales by 20% or more.

Ready to get started?

Start attracting more leads with high-conversion campaigns in less than 5 minutes—start free today. There's no obligation, and no need to enter card details. Simply enter your email now to get started...

As a conversion specialist, I’m always looking out for what businesses can do without being so complex they would never use it—optinopoli is awesome. Love it! Greg Newell,


Start Running High Conversion Campaigns on Your Site Within Just a Few Minutes

Get started with your own high conversion campaigns within the next few minutes—it's easy!

Choose from Lightbox, Smartbar, Welcome Mat or on-site Widget creatives—add multiple campaigns to your website today. Control targeting, visual effects, display rules and more directly from the intuitive dashboard.

All campaigns are fully responsive—creatives auto-adapt for maximum conversions across multiple devices. Fully customizable and flexible, run multiple campaigns to capture leads, drive traffic and make announcements.




Creative Types


Transition Effects

Sample lightbox - bottom right
Sample lightbox - centered
Sample lightbox - centered (discount)
Free Email and Data Integrations

Leads Are Added Automatically to Your List

We directly integrate with several major autoresponder and email service providers, adding leads directly to your list as soon as they subscribe. You can also receive lead data via email, as well as POST notification webhooks that send data direct to your server.

Don't see your email service listed? Let us know—we may be adding it soon, and welcome your suggestions. Or start free now for notification as soon as we integrate with new services.

MailChimp GetResponse Aweber Infusionsoft ConstantContact
iContact Active Campaign Campaign Monitor

Ready to get started?

Start Free—Upgrade to Access Premium Features When You're Ready

Start Running High-Conversion Lead Capture Campaigns on Your Website Today—for FREE

Start free and access everything you need to start running high-conversion campaigns on your website today, with no obligation or time limit. You don't even need to enter card details.

To access premium features like retargeting, get started free and upgrade in seconds from within your optinopoli™ account. Upgrade with zero risk—for complete peace of mind, premium plans come with a 30-day no-questions-asked money back guarantee.



Unlimited lead capture campaigns—use Lightboxes, Smartbars, Welcome Mats and on-site Widgets
Advanced targeting
Powerful effects
Autoresponder integration
Lead magnet management
Suitable for single websites
No time limit
And much more...

Start now


$2919*+ VAT

In addition...
Retargeting with Smart Campaigns
Branding control
Unlimited campaigns for driving traffic and making announcements
AB (split) testing
Lead export
Campaign scheduling
Priority support

Start now


$3929*+ VAT

In addition...
Add optinopoli™ campaigns to multiple websites and/or for multiple clients

Start now

* Introductory pricing available for limited time only.

Personalized web experiences increase sales, on average, by 20%. Monetate