Visual Effects


Create customized eye-catching visual effects—or transitions—for your optinopoli™ campaigns. Attract the attention of visitors and boost your conversions.

Here are three of the most popular transitions. There are plenty more—just experiment!

The best way to experience the effects shown here is to simply try them out for yourself. Add a new campaign or edit an existing one via the Campaigns page, follow the instructions here to replicate each effect, and then explore the settings further as required. Enjoy!

Note the examples shown here are for Lightboxes—visual effects are also available for Smartbars and Welcome Mats. They are not available for inline Widgets (these are designed as static on-page elements) or Landing Mats.

The Big Heartbeat

This pulses right out at you from the page. Can't miss it or dismiss it.


Select the Heartbeat transition.

Put Beats on the lowest setting, Speed on around the 7/10 position, and Size on the highest.

Here's how the settings look:

The Big Heartbeat

And here's the result:

The Big Heartbeat

Corner Lob

This looks like the creative's been lobbed across from the top right of the screen. Works best with a Lightbox campaign, but experiment with others.


Select the Slide transition.

Set to slide from the Top with Speed set about two-thirds across.

Select the Skew slide effect, with Direction set to Top pointing right, and Strength at about 8/10.

Here's how the settings look on the page:

The Corner Drop

And here's the result:

The Big Heartbeat

Shown on a full web page, it's even more pronounced!

Variation: Try switching on the Shudder Stop? switch at the bottom.

Variation 2: For a Lightbox positioned bottom right, try changing the Skew direction to Top pointing left. It will appear to fly in from the top left, landing bottom right.

Don't Blink Twice

How about something a little more subtle? This is the optinopoli™ equivalent of fluttering your eyelashes at your visitors. Innocently attract their attention.


Select the Blink transition.

Set Blinks to around 4/10 (you'll see four 'blinks' in total).

Set Speed to the maximum.

Here's how the settings look:

Don't Blink Twice

And here's the result:

Need Further Help?


Contact us at support@optinopoli.com