Latest List Building Articles from the optinopoli™ Blog

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Latest List Building Articles

Content-Led Lead Generation: The 3-Step Process You Need

The majority of the most effective lead generation techniques are content-led, and for good reason. But most businesses don't have the right foundations and so fail to get the results they otherwise could be. This post gives you the 3-step process you need to put a powerful content-led lead generation strategy into place for your business.

How to Power Your Lead Generation Through Blogging

If there's one thing you can do as a high-octane catalyst for lead generation and business growth, it's this: start a blog. This post reveals numerous studies that prove that businesses with blogs get more traffic, leads and sales. Often significantly. Find out why you should be blogging, how to start if you're not already, and get some valuable tips on how to maximize your blogging success.

Twitter Marketing: 12 Ways to Get More Leads with Organic Tweets

This post shows you how to attract the attention of Twitter's 330 million active users, giving you twelve top tips to use organic Tweets to generate leads for your business.

5 Ways to Grow Your List with Joint Venture Partnerships

Joint ventures, or JVs, are regarded as one of the fastest, most effective ways to grow your list. This post gives you five ways that JVs work to grow your email list, from running a referral program to podcasting to 'contribution content' and more.

How Content Upgrades Can Segment Your List and Grow Response

Segmenting your email list and personalizing your emails is becoming essential. This post shows you ways to start using content upgrades to do just that. Find out what content upgrades are and how to incorporate them into your content marketing to appeal to different market segments, driving up email engagement, deliverability and profit levels.

How to Design High-Conversion Opt-In Offers

To maximize the number of visitors to your site that you convert into leads, you need to present a high-conversion opt-in offer. This post gives you everything you need to know to design one, including what to offer, how to offer it, and how to ensure your offer converts at an optimal level.

5 Key Ways to Build a Lasting Relationship with Your List

By building a lasting relationship with people on your email list, you build engagement, improve email deliverability, and retain subscriber numbers for longer than you otherwise would. This post gives you 5 key ways to build a lasting relationship with your list that you can start putting into action today.

7 Principles of Effective CTAs for Growing Your Email List

Are you only achieving a fraction of the email signups you otherwise could be, if only you used proper CTAs (calls to action), or made them more effective? This post shares with you what CTAs are, where you should use them and 7 principles you must follow to create an effective CTA.

Should You Use Single Opt-In or Double Opt-In? Some Answers.

When new leads join your email list, is ‘single opt-in’ an effective approach? Or should you use ‘double opt-in’, asking them to confirm by clicking a link in an email? This post gives you some answers. It weighs up the pros and cons to help you understand the best approach to take within your own business.

How to Generate Leads Using Surveys

What if there was a lead generation strategy that also helps you find out more about your market, segment your leads, and increase your revenues? Enter surveys. This post shows you how exactly how to use them for lead generation and more besides. As you'll see, they can be surprisingly effective, and provide valuable marketing and revenue-building opportunities you may not have previously considered.