Latest Lead Capture Articles from the optinopoli™ Blog

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Latest Lead Capture Articles

How to Design High-Conversion Opt-In Offers

To maximize the number of visitors to your site that you convert into leads, you need to present a high-conversion opt-in offer. This post gives you everything you need to know to design one, including what to offer, how to offer it, and how to ensure your offer converts at an optimal level.

7 Principles of Effective CTAs for Growing Your Email List

Are you only achieving a fraction of the email signups you otherwise could be, if only you used proper CTAs (calls to action), or made them more effective? This post shares with you what CTAs are, where you should use them and 7 principles you must follow to create an effective CTA.

Should You Use Single Opt-In or Double Opt-In? Some Answers.

When new leads join your email list, is ‘single opt-in’ an effective approach? Or should you use ‘double opt-in’, asking them to confirm by clicking a link in an email? This post gives you some answers. It weighs up the pros and cons to help you understand the best approach to take within your own business.

The Eight P's of Effective Opt-In Forms

Effective opt-in forms are a key element in the success of a business, providing a constant supply of new leads you can build a relationship with and sell to over time. How can you make your own forms more effective? This post shares 8 essential 'P's that when put into action, can often double, triple or more the number of leads your opt-in forms generate.

Need More Leads? Here’s the Right Way to Use Social Media for Lead Generation

Social media followers are averse to anything that's self-promotional. So how can you use social media to generate leads? This post shows you the different ways to use social for lead generation, while keeping your followers interested and engaged, and growing your audience.

[It’s Insane!] How Split Testing Can Double Your Leads

If you're not split testing yet, you're practically guaranteed to be leaving at least half your potential leads on the table. That means half your revenue's sitting there unrealized, too. Find out how to start split testing your opt-in campaigns, with real life case studies of people who have at least doubled their leads using such methods.

How to Use Sticky Offers to Build Your List

Discover how to use 'sticky offers' to grow your list. Shows you what a sticky offer is, how to use it to get opt-ins, and how to create one for yourself on your own website for free.

Using Live Video Streaming to Grow Your Email List

With live video streaming available on nearly all mainstream social media apps, and the high levels of engagement it gives you, maybe it's time to consider using it to help build your list. This post shows you how to do so, along with examples of businesses using it successfully.

How to Attract Thousands of New Subscribers with a Free Email Course

One of the most popular lead magnets used to be a free ebook. But, with shortening attention spans, it no longer has the same effectiveness and appeal. A powerful alternative is a free email course—deliver the same information, but in a more digestible, appealing format. This post gives you some success stories, and shows you how to set on up yourself.

Easy Guide to Using Webinars for Lead Generation

Want to know how to use webinars to generate leads? This post shows how to create and use webinars to generate leads in different ways, including how to use them to add hundreds if not thousands of new subscribers to your list in just a few hours.